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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
Does your Facebook content go with your radio content?
You’re probably aware that connecting with listeners on social media sites is an important and free way to market your radio station. But are you taking advantage of these platforms to draw in more listeners and keep them involved and engaged? Or are you misusing the...
How much do radio advertising rates matter?
"What are good and bad radio advertising prices?" "What radio stations should I advertise on?" "How many spots should I air on a radio station?" "How much should I spend on radio advertising? "How do I know I am getting the best radio advertising rates?" These are the...
Native content: why your station should be using it for social media.
How do you promote your station on Facebook? On twitter? On Instagram? Do you work up a post and then share it across all your social media platforms? If so then I have news for you friend. Stop it. The only way social media works well to promote your station is if...
No more Pokemon… is your station the next big craze?
Kids today. What with their Pokemon Go, and before that Angry Birds, before that Candy Crush, and before that…. Wait, I’m sensing a pattern here. It seems that today people are a fickle bunch. It only takes looking at the ever-rolling wave of fad after fad that...
What the future of self driving cars could mean for radio
No matter what your thoughts or feelings are about self-driving cars it seems the future is now, whether we are ready or not! In fact some experts predict autonomous cars outnumbering user driven cars in less than 4 years, and that could mean a big change to how...
How to increase your web radio station audience
Setting up an internet radio station is an exciting process, but nothing is more exhilarating than seeing your listenership and fan base numbers tick up. However getting the ball rolling and attracting new listeners is one of the toughest jobs in starting a station,...
In radio advertising – think right!
It has been many years since scientists discovered the difference between the brains left and right hemispheres and the role they play in how we think and act. The left brain loves facts, lists and makes use of logic and rationality, while the right brain deals with...
Want to catch higher ratings using content?
Got a great idea for content? Excellent! But before you dust your hands off this task remember that finding a great topic is only twenty percent of the job. Finding methods to present the topic in a way that will engage a large portion of your listeners is in another...
Why jingles use repetition
While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...
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