by ethan | Jul 8, 2016 | Radio, Radio Industry, Radio Production, Radio Programming
Phone in segments can make great radio, but a lot of the time for an unprepared presenter call-ins produce some awkward and stilted audio. Despite this, those in radio know that phone ins are still an amazing way to connect with listeners so how do we make the most of...
by ethan | May 9, 2016 | Radio, Radio Industry
Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its not because they are able to afford better talent or just have better luck, it’s likely because they have discovered and utilized the outstanding sound that comes...
by ethan | May 2, 2016 | Marketing, Radio, Radio Industry, Radio Programming
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but to create GREAT radio, you must be willing to occasionally bend or break the rules. The rule: Play only current hits. Break it: Often CHR stations will...
by ethan | Apr 15, 2016 | Radio, Radio Industry, Radio Programming
All contemporary hit radio stations know that there is a lot of competition out there, listeners love the hits and they love familiarity so making your smaller CHR station stand out in a sea of similar sounds can be difficult. It might not seem that there is a lot of...
by ethan | Feb 1, 2016 | Radio, Radio Industry, Radio Programming
It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of who radio is for under all the pressures and obligations to advertisers, shareholders and sometimes even their own opinions and preferences. It’s so important...
by ethan | Dec 6, 2015 | Radio, Radio Industry, Radio Programming
Can you imagine a life without FM radio? The answer may very well have to be a yes. There is a silent, albeit digital, revolution underway that could relegate FM to a relic of history. Something we never believed we would ever say. But that very well may be the...