by ethan | Sep 27, 2016 | Marketing, Radio, Radio Industry
You’re probably aware that connecting with listeners on social media sites is an important and free way to market your radio station. But are you taking advantage of these platforms to draw in more listeners and keep them involved and engaged? Or are you misusing the...
by ethan | Sep 20, 2016 | Marketing, Radio, Radio Industry
“What are good and bad radio advertising prices?” “What radio stations should I advertise on?” “How many spots should I air on a radio station?” “How much should I spend on radio advertising? “How do I know I am getting...
by ethan | Sep 6, 2016 | Radio, Radio Industry, Radio Programming
Kids today. What with their Pokemon Go, and before that Angry Birds, before that Candy Crush, and before that…. Wait, I’m sensing a pattern here. It seems that today people are a fickle bunch. It only takes looking at the ever-rolling wave of fad after fad that...
by ethan | Aug 22, 2016 | Marketing, Radio, Radio Industry
It has been many years since scientists discovered the difference between the brains left and right hemispheres and the role they play in how we think and act. The left brain loves facts, lists and makes use of logic and rationality, while the right brain deals with...
by ethan | Aug 9, 2016 | Marketing, Radio, Radio Industry, Radio Programming
Got a great idea for content? Excellent! But before you dust your hands off this task remember that finding a great topic is only twenty percent of the job. Finding methods to present the topic in a way that will engage a large portion of your listeners is in another...
by ethan | Aug 2, 2016 | Marketing, Radio, Radio Industry, Radio Production
While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...