by ethan | Nov 14, 2015 | Radio, Radio Industry, Radio Programming
Question: Can a radio station create an experience for their listeners by playing the same songs over and over again? Another question: Is the radio game all about offering new releases and a variety of music? Two Questions One Answer Yes, a particular frequency can...
by ethan | Sep 6, 2015 | Marketing, Radio, Radio Industry, Radio Production
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
by ethan | Aug 29, 2015 | Marketing, Radio, Radio Industry
Thinking about hiring new talent? Times have changed and what you need from your people have changed with them, if you haven’t updated your hiring process and interview questions in the last 5 years you need to read this article. It’s not enough to just have a great...
by ethan | Aug 22, 2015 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win out over loud, cheesy, typically ‘radio’ productions. People no longer want to be spoken AT, they want to be spoken to in a natural yet informative and friendly...
by ethan | Aug 16, 2015 | Radio, Radio Industry, Radio Programming
Playing a new song is always a dicey moment for any radio station, new music is essential to keep the playlist sounding fresh but if you pick the wrong thing or schedule it improperly and you could turn your listeners off. What are the best ways to choose, schedule...
by ethan | Jun 28, 2015 | Radio, Radio Industry, Radio Production
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek to you? If you find yourself out of the loop when discussing the art of creating jingles, never fear, we have compiled a list of the more common jargon...