by ethan | Mar 16, 2016 | Radio Industry, Radio Programming
Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio that listeners respond to, it’s important to deliver a consistent balanced format to give your listener a sense of order & reliability. By using...
by ethan | Mar 3, 2016 | Radio Industry
Radio is very much still alive besides what some people say! Don’t listen to the naysayers (and there are plenty of them!) Radio isn’t dead; in fact it’s very much alive and kicking. Don’t just take our word for it though, the latest United Kingdom RAJAR report...
by ethan | May 4, 2015 | Marketing, Radio Industry, Radio Programming
The often repeated idea that young people don’t listen to radio is a false one, they still do, but for shorter periods of time. This is due to the huge entertainment options available at an instant through smartphones, so our question has to be: In this multi-media...
by ethan | Mar 11, 2015 | Radio Industry, Radio Programming
The one thing most of us like to talk about is…well, ourselves. Considering that, radio announcers probably have the best job ever. They are encouraged to bring in their personality and flair to the microphone. This gives the show a distinct identity. So, how much...
by ethan | Mar 3, 2015 | Radio, Radio Industry, Radio Programming
Hundreds of moviegoers line up outside multiplexes and cinema theatres on a Thursday to catch the latest release. Now you may very well see hundreds of audiophiles and music lovers queue up outside music stores on any given Friday. All music albums, much like new...