Managing your team
The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...
Is it just a question?
Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...
Does your Facebook content go with your radio content?
You’re probably aware that connecting with listeners on social media sites is an important and free way to market your radio station. But are you taking advantage of these platforms to draw in more listeners and keep them involved and engaged? Or are you misusing the...
Use format clocks
Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio that listeners respond to, it’s important to deliver a consistent balanced format to give your listener a sense of order & reliability. By using...
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