Managing your team

Managing your team

The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...
Is it just a question?

Is it just a question?

Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...
Use format clocks

Use format clocks

Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio that listeners respond to, it’s important to deliver a consistent balanced format to give your listener a sense of order & reliability. By using...
40 Great Radio Promotions

40 Great Radio Promotions

Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts. The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s...