by ethan | Sep 6, 2015 | Marketing, Radio, Radio Industry, Radio Production
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
by ethan | Aug 22, 2015 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win out over loud, cheesy, typically ‘radio’ productions. People no longer want to be spoken AT, they want to be spoken to in a natural yet informative and friendly...
by ethan | May 9, 2015 | Radio, Radio Industry
Advertising sales are always hard earned, and as we slide into the winter months and businesses start to buckle in and restrict spending, sales will get even tougher. Now is the time to start implementing key sales practises that will ensure high orders year round....