by ethan | Mar 31, 2020 | Marketing, Radio Industry
Many people today believe that radio advertising is old and out-dated. It’s been said that radio adverts are ‘irrelevant’, but the truth is that the radio industry and listener base remains substantial and continues to grow with technology. Why Does It Work? If your...
by ethan | Apr 22, 2018 | Marketing, Radio, Radio Industry, Radio Production
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive. If you are...
by ethan | Apr 6, 2018 | Marketing, Radio Production, Radio Programming
Radio commercials are one of the top forms of advertising for many local and larger scale businesses across the world. Radio ads are usually relatively short, comparatively cheap to run, and extremely effective when done right. Creating a radio commercial can be...
by ethan | Mar 24, 2018 | Radio Industry
Most radio industry consultants agree that there exists a fine but discernable line between devaluation and over-valuing your radio advertising services. But to strike a balance is crucial for real returns and profit, so how do you define radio advertising pricing and...
by ethan | Sep 20, 2016 | Marketing, Radio, Radio Industry
“What are good and bad radio advertising prices?” “What radio stations should I advertise on?” “How many spots should I air on a radio station?” “How much should I spend on radio advertising? “How do I know I am getting...