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Whats what in the Radio Industry?
What are the Common Radio Formats?
Here we explore the common radio formats and the Imaging that suit them, such formats are revolutionising the airwaves and providing listeners with innovative and diverse content
Get More Listeners for your Radio Station
One of the keys to a highly successful Radio Station is the ability to capitalize on fun, publicized social events (or create them yourself!). If your radio station ratings are lagging, check-out some of our Fast-Track Tips for an increased count of new and regular...
How Much to charge for Radio Advertising?
Most radio industry consultants agree that there exists a fine but discernable line between devaluation and over-valuing your radio advertising services. But to strike a balance is crucial for real returns and profit, so how do you define radio advertising pricing and...
Industry Secrets to Sensational Radio Ads
“Television contracts the imagination and radio expands it.” Sir Terry Wogan What no-one seems to be able to accurately converse about (without feeling awkward), is that radio advertising is still viewed as the second class citizen, when it comes to media. However, a...
The Best Big Brand Radio Ads
Over the decades and ever since radio advertising was born, there have been huge audible shifts in advertisement construction and production. Now we are in an age of a more sophisticated terrain, where artists can enjoy the flexibility to extend their vocal talents,...
The Best Blogs to Follow About Radio Imaging
Radio Imaging as a topic attracts a lot of attention and interest worldwide, especially due to the nature of its evolution and continual improvement over time. With many blogs dedicated to the craft (and art) of radio imaging, there are endless resources for...
Businesses must get a Commercial Sung Advertising Jingle!
Anchoring is a term used in psychology and often a pop-term for a fixed reminder of a feeling, thought or experience. So for business, a Commercial Advertising Sung Jingle is one of the best ways to ‘anchor’ an audience to a brand, event or experience. Songs and...
Ways to use Social Media for your Radio Station
Social Media is a free, fast, forward-thinking modern radio station marketing tool, to get superior engagement with your listener base. Management can be as easy and straightforward, or intricate and detailed as you wish – and that’s just one part of the beauty in...
How to Stand Out!
In 2017 there are more radio stations now than ever. Streaming on the air, online and even from a bedroom at home, there’s so much to be learned and lots to be gained! The best way to stand out from the thousands of online channels and hundreds of national radio...
Radio Imaging Scripts: Sensational or sub-par?
In order to demonstrate the key differences in script impact for Radio Imaging, we’re going to guide you into a quick and easy experiment and exercise. All you need is radio access and a discerning ear… The Experiment Take a moment and scan a range of radio stations...
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