by ethan | Apr 2, 2020 | Radio, Radio broadcasting, Radio Industry
A radio station’s slogan is a short sentence that should summarize the radio station. It briefly sets the mood, content, and style. Having a slogan like ‘Today’s Hit Music’, we can already guess what this radio station is all about and even what music they...
by ethan | May 16, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio is extremely popular throughout the world. In some places there are many, many different stations available for people to listen to, which means that station owners and managers have to do things to make their station stand out. A lot of the most successful...
by ethan | Apr 22, 2018 | Marketing, Radio, Radio Industry, Radio Production
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive. If you are...
by ethan | Nov 25, 2016 | Radio, Radio Industry
Good things come in small packages. They also come in unexpected packages. And that’s a good thing because using this concept can help any Programme Director / boss become a better one – one who has employees that are encouraged and inspired. Often, we...
by ethan | Nov 4, 2016 | Radio, Radio Industry
The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...