What Is Radio Imaging And Why Should You Use It?
Radio imaging is the short branded audio that makes a station recognisable between songs, shows, promos and breaks. It can be a voiceover, sweeper, station ID, sonic logo, sung jingle, stinger, show opener or a produced transition. The job is simple: help listeners...
5 Reasons Why Sung Jingles Are A Must In Your Radio Ad
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive. If you are...
Three (Affordable) Ways to Inspire Your Crew to Work Harder
Good things come in small packages. They also come in unexpected packages. And that’s a good thing because using this concept can help any Programme Director / boss become a better one – one who has employees that are encouraged and inspired. Often, we...
Managing your team
The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...
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