What Is Radio Imaging And Why Should You Use It?
Radio imaging is the short branded audio that makes a station recognisable between songs, shows, promos and breaks. It can be a voiceover, sweeper, station ID, sonic logo, sung jingle, stinger, show opener or a produced transition. The job is simple: help listeners...
Managing your team
The Maori All Blacks Management Team lists no less than ten coaches. Like most sports, the casual fan sometimes fails to recognize how many coaches are involved behind the scenes compared to the number of players on the pitch. If you run a radio show, you’re actually...
Is it just a question?
Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...
What Do Morning Commuters Want to Hear?
It’s true that morning commuters have more options now than before. There’s the podcast. There’s the iPod. There are even books on tape. Still, radio is kind because it’s convenient and always on. There’s no setup, no downloading and there are so many options. So you...
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