by ethan | Jan 4, 2018 | Radio Industry, Radio Production
Radio Imaging as a topic attracts a lot of attention and interest worldwide, especially due to the nature of its evolution and continual improvement over time. With many blogs dedicated to the craft (and art) of radio imaging, there are endless resources for...
by ethan | Jan 1, 2018 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Anchoring is a term used in psychology and often a pop-term for a fixed reminder of a feeling, thought or experience. So for business, a Commercial Advertising Sung Jingle is one of the best ways to ‘anchor’ an audience to a brand, event or experience. Songs and...
by ethan | May 18, 2017 | Marketing, Radio Industry, Radio Production
In order to demonstrate the key differences in script impact for Radio Imaging, we’re going to guide you into a quick and easy experiment and exercise. All you need is radio access and a discerning ear… The Experiment Take a moment and scan a range of radio stations...
by ethan | May 7, 2017 | Radio Industry, Radio Production
You’re busy and we want to save you time. Here, we capture the Radio Imaging task, with production planning and delivery impact as the focus. We want to ensure that you achieve your stations maximum potential in production value. Superior Radio Imaging production...
by ethan | Apr 22, 2017 | Radio Industry, Radio Production, Radio Programming
Podcasting Power We hear the term thrown about all time but just in case you’ve been too busy managing a radio station, here’s the unofficial ‘Podcasting for Dummies’ Guide and don’t worry, we won’t tell anyone you read it....
by ethan | Aug 2, 2016 | Marketing, Radio, Radio Industry, Radio Production
While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...